***Online registration for this event has closed. If you’d like to join us, we can accommodate walk-in registrations on-site. Please email gillian@acanewengland.org to let us know to expect you.***

How was your camp’s enrollment this summer? Are you aiming for more campers (new and/or returning) next year and beyond?

All of your camps are businesses, so for this one-day seminar, we are going outside our camp industry bubble to learn alongside business coaches David Olchowski and Dan Callahan. Their course, 6 Steps to Build a Better Business – and 5 Ways to Grow it, explores key areas for business growth: Mastery, Marketing, Systems, Team, Synergy, and Freedom.

We’ll spend our time together digging into one of these areas – sales and marketing. Marketing, simply defined, is the activity of creating, communicating, and delivering value to customers to satisfy their needs and wants.

Together, you’ll explore effective concepts and strategies foundational to new customer (camper) acquisition and retention that you can adapt for your camp/organization, including:

• identifying your Unique Selling Proposition;
• diversifying lead generation (e.g. referrals, cross-promotion, online platforms);
• measuring your efforts and improving your conversion rates;
• mapping out the customer journey; and
• increasing your profit margins

Throughout the day, there will also be time to hear what camps have been doing successfully, explore your real-world challenges in mini consultancy sessions, and create action steps for yourselves over the coming months.

Who is this program designed for? Camp leaders and other staff who make strategic decisions about marketing and enrollment.

Check-in will start at 9:30 am, with the program kicking off at 10:00 am.

Lunch will be provided and attendees will receive 5 CECs for their participation.

About our presenters:

David Olchowski, Owner and Head Coach

David had a very successful 30-year career in Connecticut aerospace manufacturing. He spent the last 15 years of his career as an executive with full P&L ownership in president and general manager roles.

Launched in 2020, David’s firm, Acadia ActionCOACH, is a team of certified business and executive coaches.  He helps driven and energetic business owners, leaders and their teams grow their top line, increase their profits and have more fun doing it. The critical element to his success has been a focus on people:  developing, coaching and mentoring others to succeed.

In the past 5 years, David has helped dozens of business owners and their teams grow their businesses by helping them understand how marketing and sales truly work at a practical level. Specifically, he has worked with camps and other seasonal businesses to understand how these principles apply in their environment. These businesses saw significant top-line and bottom-line growth.

Dan Callahan, Certified Business Coach

Dan has always had a passion for business and helping business owners. After graduating from Providence College with a degree in Business Management, he started his career as a Financial Advisor where he built a book of over 200 clients from the ground up, using a variety of sales and marketing strategies, a strong referral system and customer journey. He then transitioned this knowledge to work with travel agency owners to train their teams in sales and to develop and execute marketing strategies.

Over the past 5 years he has facilitated a plethora of group coaching programs & one-to-one coaching engagements. This includes several seasonal businesses, one of whom grew 40% year-over-year and another who built the systems and management team for the business to run almost entirely without them. Other clients saw as much as 300% growth and successful business secession planning.

About Acadia ActionCOACH

ActionCOACH is the world’s largest and most successful business coaching company. Acadia ActionCOACH is a team of certified business and executive coaches who are passionate about helping business leaders thrive by growing their top line, increasing their profits, and improving their operating efficiencies. Simply put:  they help business owners with challenges around TIME, TEAM and MONEY using proven tools, methodologies and systems, tested and perfected over tens of thousands of businesses worldwide over the past three decades.

Registration fees are non-refundable, but may be transferred to another attendee from your camp/organization by emailing gillian@acanewengland.org before the start of the program.

Thank you to our event sponsor, Anchor Industries, for their support!