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The Business of Camp – A Series of eWorkshops

Date & Time: January 6, 2022 | 9:30am - 11:30am
Price: $175
Organizer: ACA, New England

The Business of Camp – A series of e-workshops

Facilitated by Bette Bussel, retired Executive Director, ACA, New England & Eric Arnold, Executive Director, Hale Education

Facilitators will be joined by monthly guest speakers and topic experts

This series has reached its capacity of 30 attendees, so registration is now closed. We don’t anticipate any cancellations, but if you’d like to be added to a wait list, please email

Don’t think about your title, think about your role at camp. Are you looking to learn more about the landscape of what it takes to run a camp? Do you already face business decisions and challenges in your current role? Or, are you an emerging or mid-career professional who sees yourself moving into such a role within the next couple of years?

If so, this series of five monthly e-sessions is for you! This series is open to all – independent camps, non-profit camps, agency camps, and everyone in between! While some nuances may be different, many of the tools and strategies are applicable and can be scaled for any camp.

While we can’t cover all the camp business-related topics in five sessions, we hope to build a learning community, provide you with resources to explore, and give you lots to think about as you gain skills to successfully navigate the business of your camp. In addition to hearing from field experts and experienced facilitators, participants will be encouraged to engage in dialogue with one another and share resources throughout the series.

Sessions will run 9:30 am – 11:30 am ET on the following Thursdays in 2022 and will include both topic-related presentations and facilitated discussions.

  • January 6: Values, Vision, Mission, and More
  • January 27: Asset Management, Part I (business models, budgeting, finance)
  • February 17: Asset Management, Part II (facilities, insurance, risk management)
  • March 17: Data, Dashboards, and Marketing
  • April 7: HR and the Staffing Cycle

Registration is for the same person for the duration of the series (five sessions in total).

If you’re unable to make a session or two live, we will record them and make them available for a limited time – so don’t let that prevent you from signing up!

This series has reached its capacity of 30 attendees, so registration is now closed. We don’t anticipate any cancellations, but if you’d like to be added to a wait list, please email

Additional Session Details and Speakers

Session 1:        Values, Vision, Mission, and More (January 6)

Knowing yourself and your camp is a critical part of being a leader. In this session, we will explore the importance of using ethics, values, vision, and mission as the foundation of your work. We will discuss what it means to build a learning community together and group norms. This session will also touch on some lenses with which we’ll encourage you to evaluate/examine all aspects of your work, including:

  • Diversity, equity, and inclusion
  • Your product/programming
  • Long-range/big picture/outside the box thinking

Guest speaker(s): Ann Sheets, retired President/CEO, Camp Fire First Texas, author of The Business of Camp; Jen “Dusty” Clitheroe, co-founder, Strengths Perspective


Session 2:        Asset Management, Part I (January 27)

In this session, we will look at key budgeting and financial management resources, strategies, and tools as well as different business models.

Guest speaker(s): Scott Brody, owner & director, Camps Kenwood & Evergreen, Everwood Day Camp; John Carroll, finance director, Hale Education; additional speakers TBD


Session 3:     Asset Management, Part II (February 17)

This month, we will dive deeper into facilities and land management, insurance (coverages, considerations), and other factors of risk management.

Guest speaker(s): Marie S.A. Sorensen, architect and masterplanner, Sorensen Partners | Architects + Planners, Inc; additional speaker TBD


Session 4:     Data, Dashboards, and Marketing (March 17)

What data are you collecting? How do you use that data, along with storytelling to sell your program(s)? Where and how much are you spending on marketing?

Guest speaker(s): TBD


Session 5:        HR and the Staffing Cycle (April 7)

Having the right team and managing them is key. And, many of our camps don’t have a designated HR professional. This session will focus on things to think about from advisors/counsel to policies to pay and benefits.

Guest speaker(s): TBD

When:             Five Thursdays, beginning January 6, 2022, 9:30 – 11:30 am ET

Session dates are: January 6, January 27, February 17, March 17, April 7

Where:            Online, via Zoom

How Much:     ACA members: $175; non-members: $225

Register here: This series has reached its capacity of 30 attendees, so registration is now closed. We don’t anticipate any cancellations, but if you’d like to be added to a wait list, please email

Questions, reach out to Kerry Salvo, ACA, New England Director of Education & Professional Development, at or 781-541-6080 ext. 104.

Registrations are for the entire series and are non-refundable, but may be transferred to another eligible individual prior to the start of the event.

Space is limited to 30 participants, so register early to secure your spot!

Participants will receive 10 CECs for program completion.

About the Facilitators

Bette Bussel

Bette Bussel

Bette Bussel: Bette has been involved with camps since age 4, where she began as a day camper. She evolved to an overnight camper, Counselor-in-Training (CIT), Counselor, Program Director, Camp Director and served as Executive Director of ACA, New England for 30 years before retiring in 2020.As ACA, New England’s Executive Director Bette has been honored with the New England AIC Award (1994), National AIC Award (1996), ACA National Service Award (1999), and ACA Special Recognition Award (2004).Bette is a leader with professional competence, strong relationship-building skills, and deep commitment to the industry.

Bette received a Bachelor of Science in Recreation Management from Ithaca College and a Master of Science in Recreation Management from the University of Maryland. Prior to coming to ACA New England, she served as the Program Director, Teen Director, Group Services Director and Day Camp Director for the Jewish Community Center of Greater New Haven.


Eric Arnold

Eric Arnold

Eric Arnold: As Hale’s fourth executive director—a position he’s held since 2001—Eric focuses on strategic leadership, fundraising, and partnership development to expand access to outdoor learning opportunities and close the nature and achievement gaps. His parents owned a camp in the early 1970s and he came to love the industry so much, he never left it! Earlier in his career, Eric taught at Beaver Country Day School and directed several camps in Maine, where he launched a small outdoor education center. Eric is a former president of both the Massachusetts Camping Association and the American Camp Association, New England and served on the American Camp Association national board of directors. He currently serves on the advisory board of Philanthropy Massachusetts’ Summer Fund and is a member of the Generation Success leadership team facilitated by the Boston Opportunity Agenda. In his spare time, you’ll find him on family adventures, mountain biking, skiing, trail running, and playing music. Eric earned a B.A. in Mass Communications and Geography from the University of Denver and an M.A. in Educational Leadership from Lesley University.



January 6
9:30 am - 11:30 am
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