The Branding Masterclass: Attracting Legions of Irrationally Loyal Fans to Your Brand (e-Session)

Irrational Loyalty is the condition where customers are so bonded to your brand they’d think they were CHEATING on it were they to choose an alternative. Brands that enjoy this condition scale more rapidly and more profitably and spend less on marketing than brands that don’t. In fact, recent customer research conducted by Sol Marketing yielded the finding that brands that have irrationally loyal customers make, on average, about 40% more revenue than brands in their category that don’t.

In this fast-paced workshop, Bestselling Author and branding expert Deb Gabor shares the secrets to creating a powerful brand that bonds with your most important and highly predictive of success audiences. Participants will walk out with tangible, actionable tools to use on the job the very next day to up-level and bring relentless focus to marketing, sales, and camper experience.

Takeaways:

• Define what is a “brand” and the concept of Irrational Loyalty
• Understand the importance of branding for informing marketing strategy
• Learn how the most valuable global brands create Irrational Loyalty and how you can use those practices to your brand’s own advantage
• Walk out with powerful, actionable tools you can use on the job the very next day to create marketing that grows your company’s brand.

REGISTRATION COMES WITH A FREE 2ND SEAT – So, bring a colleague along with you. Make sure you don’t pay for the second registration by selecting the “FREE 2nd Attendee” option on page 2 of check-out. Not sure who will join? You can also come back later and add the second person this way. This offering WILL NOT BE RECORDED, so please plan to join us live!

When: Monday, May 6, 2024, 11:00 AM – 12:30 PM ET.

Where: Live on Zoom (this session WILL NOT be recorded)

Cost: $25 for ACA members/$40 for non-members. Each registration comes with two seats for the e-session.

Make sure you don’t pay for the second registration from your camp/program by selecting the “FREE 2nd Attendee” option on page 2 of check-out. Not sure who will join? You can also come back later and add the second person this way.

You will earn 1 CEC for joining this e-session.

While hosted by ACA, New England, members of all regions are welcome to attend and join us!

About the presenter:

Deb Gabor, Founder & CEO, Sol Marketing

“Leading Expert” doesn’t come close to describing Deb Gabor’s passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. Deb’s written the book on branding (three times!) with bestsellers Branding is Sex, Irrational Loyalty, and Person-Ality. She’s the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Irrational Loyalty.