ACA New England negotiates advertising discounts in regional, state and local print publications in all six New England states on behalf of ACA Accredited camps and Members. Last year, similar partnerships, featuring original content authored by ACA, New England, delivered nearly 17 million impressions to families all across the region, raising the visibility of ACA Accreditation and the importance of summer camp experiences here in New England. The scope and number of deals continues to grow; there are several new ones for 2012!
In most cases, the media outlet plans to print educational text provided by ACA New England with the ads they sell. How this works and looks varies tremendously. Most publications consider this text to be "advertorial;" however, it is culled from our educational resources to provide the public with solid facts and advice about how important summer camp experiences are in each child's development, how to search for a best-fit camp, and why ACA Accreditation matters, in addition to several other important camp-specific topics.
Here for your review are the details of each deal. Remember, each is unique. Many include an ACA New England discount for camps and/or members, while others focus on providing our educational text to their readers but do not discount advertising.
*For those that include a January deadline, ad buy opportunities exist for February, March, and later in the spring. Please contact the publications specifically to find out future deadlines and space availability.
Boston Globe Magazine has slated its February 26th edition for a summer camp focus! Their editorial writers will be doing feature stories. Camp advertising will appear in this edition of the magazine-and in other editions as well. ACA New England will have a half page ad that encourages camp seekers to look for the most important logo a summer camp can show-the ACA Accredited logo-and which will drive traffic to our website.
Online advertising with the Globe will also be an option in addition to the print ad deal. Other discounts and value added merchandising for our membership includes: Free Camp Description Advertorial (50-150 Word) with a display ad of 1/5 ad or larger (Value Added Merchandising ) and a discount on advertising in the Weekly Camp Guide in The Globe Sunday Magazine.
Hersam Acorn offers ACA Accredited camps 10% off regular camp ad rates; discount is limited to 3 ads
Maine Parent & Family (which covers southern Maine) offers ACA New England advertising specials including a free logo and link.
Seacoast Media Group (Including Seacoast Kids) This year's insert will contain approximately six to eight summer camp-related articles (or more) provided by ACA New England and will be included in the following papers: York Weekly (Feb 8, May 16, August 15); York County Coast Star (Feb 9, May 17, August 16)
Baystate Parent offers per issue discounts given at the 3-5X rate plus Half Off Color: Full Page Full Color $1385 per month, 1/2 Page Full Color $905 per month, 1/4 Page Full Color $660 per month, 1/8 Page Full Color $510 per month. Camps will save more money if they are able to run 5 months (Feb-June 2012), as they receive the 12X rate plus Half Off Color.
Wicked Local/Gatehouse Media (CNC) was our first discounted advertising deal eight years ago. 100+ town newspapers in Eastern MA are part of this group. This discount is for ACA Accredited camps and members. They expect to run twenty or more advertorial pieces about summer camp in New England between now and early June.
Seacoast Media Group(Including Seacoast Kids)This year's insert will contain six to eight summer camp-related articles (or more) provided by ACA New England and will be included in the following papers: Portsmouth Herald (Feb 10, May 18, August 17); Hampton Union (Feb 10, May 18, August 17); Exeter News Letter (Feb 10, May 18, August 17).
Rhode Island Family Guide will extend a 10% discount to ACA Accredited camps in their 2012 summer camp edition.
Burlington Free Press offers a 20% discount to ACA.
Burlington Area Newspaper Group Vermont's largest newspaper group: Shelburne News, Charlotte Citizen, South Burlington Other Paper, Stowe Reporter and Valley (Warren/Waitsfield) Reporter offers an ACA New England discount.
Williston Observer prints its camp issues January through May and offers ACA Accredited camps discounted rates.
Remember to frequent the Marketing and Communications page for updates and additions to these deals.