Calling all Boston Globe & BostonGlobe.com subscribers!
Will you consider using the silver envelope that will arrive soon to nominate ACA New England for free ad space in the Boston Globe for the next year?! All you need to do is designate ACA New England on the donation voucher and return it in the silver envelope between now and March 1st.
Globe Media Partners yesterday announced a new community program called GRANT (Globe Readers and Non-Profits Together) designed to give Boston Globe and BostonGlobe.com subscribers opportunities to meaningfully support their preferred non-profit organization at no cost.
Allocated ad space allows a non-profit organization to promote its mission, raise awareness, recruit volunteers and promote fundraising in the pages of The Boston Globe.
The GRANT program allows Boston Globe subscribers to direct which non-profits the Globe can further enable this year through what the Globe does best: reach engaged community members. Here’s how it works: home delivery and digital subscribers will be invited via a voucher sent in a silver envelope in the mail to direct promotional GRANT dollars toward the non-profit of their choice. Non-profits accumulate GRANT dollars, which are used toward the redemption of print advertisement space in the Globe.
The program provides a unique way for Globe subscribers to support non-profit organizations that are important to them, while giving The Boston Globe another way to support the communities it serves. Non-profits can leverage the Globe’s large, informed, and affluent audience to publicize their mission and message. The more vouchers collected by a non-profit, the greater the size or frequency the ads can be “purchased.”
- Daily Globe subscribers will receive a $100 voucher, and digital and Globe Sunday-only subscribers will receive a $50 voucher.
- Donations must be received by March 1. Readers who subscribe during the donation period, from now until March 1, will be eligible to designate a donation voucher.
- The ads will run at various times from April 2014 to March 2015. Non-profits can “buy” up to 10 full-page ads during this time.
- Throughout the campaign, readers and eligible non-profits can monitor the total amount of promotional funds pledged by Globe readers, and find a chart that illustrates how many GRANT dollars individual non-profits have received thus far, at www.BostonGlobe.com/GRANT, on Twitter at @globegrant and using the #GlobeGRANT hashtag.
- The five non-profits that receive the most GRANT dollars will be named GRANT award-winners and recognized with an advertorial feature in the Globe.
So, all you Globe subscribers, please watch for your silver envelope! We’d be thrilled to be your non-profit of choice! Designating us in the Globe’s GRANT program will mean that we can do more of what we do best, championing the camp experience here in New England. From providing camperships for children in need to educating camp professionals and the public, the visibility that would result from being chosen for GRANT would be great for campers, camps and the community.