Join us March 28 - 30 for the 98th Annual New England Camp Conference at the newly-renovated DoubleTree by Hilton Manchester Downtown in New Hampshire. To register and learn more, visit http://acanewengland.org/conference
Classification: Full Time
Responsible to: Director of Membership and Engagement
General Function: Responsible for assisting the director with communications, marketing, social media and website. Articulates ACA New England’s mission and vision; advances our key messages, and promotes our brand to internal and external constituents including Members, ACA Accredited camps, all New England camp professionals, supporters, partners, donors and funders.
- Create, manage and monitor ACA New England’s social media presence
- Create, maintain, update and curate content for website
- Create and execute at-event communication through live-tweeting, electronic signage and other methods of real-time communication
- Work with the Director of Membership and Engagement to develop and implement an annual communications and marketing plan, which includes traditional, digital and social media strategies
- Design and develop creative, engaging and visually appealing content for electronic and print communications that build and maintain branding consistency
- Track media coverage and research trends to inform proactive stories about ACA New England, our Members and ACA accredited camps and other camps in the region
- Research, collect data and report statistics on our website, social media, email and other communications
- Initiate, create and manage advertising campaigns and assist with marketing efforts.
- Oversee and edit photography collection
Required Knowledge, Skills and Qualifications:
- Graphic design skills and experience
- Prior social media experience on the following platforms: Facebook, Instagram, Twitter, LinkedIn, Hootsuite; familiarity with Canva preferred
- Proficient in Adobe Creative Suite and InDesign; familiarity with Spark preferred.
- Experience with website Content Management Systems (CMS) such as WordPress or Drupal
- Experience in use of print, electronic and other media for brand promotion
- Highly organized and detail-oriented with a commitment to quality and accuracy
- Proficient on PC Microsoft Office products
- Demonstrated ability to communicate professionally over the phone, in writing, and interpersonally
- Bachelor’s degree or equivalent required
- Fluid written and spoken English
- Regularly required to talk and hear
- Daily use of computer, telephone, and other electronic equipment such as copier, scanner, and printer
- Valid driver’s license
- Ability to travel occasionally throughout New England
- Some bending and lifting or moving up to 10 pounds
The above statements are intended to describe the general nature and level of work being performed in this position. They are not an exhaustive list of all responsibilities, duties and skills required of team members in this position. All team members may be required to perform duties outside of their normal responsibilities from time to time. Nothing in this position description restricts ACA New England’s right to assign or reassign duties or responsibilities to this position at any time.
Updated by the ACA New England news team, here's the latest scuttlebutt from around the campfire and across the region's news wires.
The 2018 Fall Seminar: Marketing Deep Dive is sponsored by
Updated daily by the ACA New England news team, here's the latest scuttlebutt from around the campfire and across the region's news wires.
By Leon Thompson | Burlington Free Press
"Camp Hochelaga, a girls camp in South Hero with a postcard-perfect view of Lake Champlain, was closed for the season on Sept. 27, but the 30-acre campus was abuzz with activity for next summer — and beyond — thanks to FoodScience Corporation, a Williston-based developer and manufacturer of nutritional supplements for animals and humans."
By Kendra Gravelle | The Narragansett Times
"With the nature surrounding Worden’s Pond as their setting and a camaraderie that can’t be matched, some 40 children of cancer patients spent last week at Camp JORI having fun and rediscovering childhood."
By Jenni Fink | Newsweek
"In a remote part of Maine shrouded by trees, 14- and 15-year-olds from the Middle East, Asia, Europe and the U.S, many of whom have long considered one another “the enemy,” spend three weeks side-by-side united by one goal: to open their minds and their ears. At the Seeds of Peace camp, the teens eat, interact and engage in dialogue with people from countries some of them are banned from visiting"
By Laura Damon | Newport.com
"A campaign newly adopted by the Newport County YMCA and Newport Mental Health will add muscle to the fight to break negative stigmas surrounding mental health."
By Carlene Phillips | The Harvard Press
"For many in Harvard, “Camp Sunshine” is already a household word, but for those not familiar with the organization, Bromfield junior Brooke Bourgeois, Harvard’s ambassador to the camp this year, is eager to inform Bromfield and the greater community about Camp Sunshine and to promote volunteer and fundraising opportunities."
By Haley Jorgensen | American Dry Cleaner
"Additionally, Pratt Abbott cleans 40,000 Coats for Kids each year and supports Camp Susan Curtis summer camp for underprivileged kids. 'These kids are in tough situations and summer camp gives them a chance to breathe and plan for their future,” says Machesney. 'It helps them break the cycle of poverty.'"
By Jane Little | Triad Business Journal
"Civic activity that has impacted you the most? The civic activity that has impacted me the most is one I’ve worked on with my husband. He volunteers with the archery program at The Hole in the Wall Gang Camp in Ashford, Connecticut. The Hole in the Wall Gang Camp, founded by Paul Newman, serves children and their families coping with serious illnesses and conditions."
By Dawn Franks | Your Philanthropy
"The truth behind Newman’s serious philanthropy, which wouldn’t have been possible without Newman’s Own, a food company that donates 100 percent of post-tax profits and royalties, is definitely accidental. Since 1982 Newman’s Own has donated more than $500 million to nonprofit organizations worldwide. Newman founded the SeriousFun Children’s Network and the Hole in the Wall Gang Camp for seriously ill children, 7 to 15 years old. Camps have expanded to Ireland, France and Israel, with more than 13,000 children attending."
By Staff | Caledonian Record
"On Saturday, October 14 one of those familiar green and gold State of Vermont historic markers that you see along the roadsides driving through Vermont (over 250 have been installed since the program began in 1947) was unveiled in the hills of Wolcott. The third marker in Wolcott, this new marker commemorates Camp Wapanacki, a summer camp for children and youth with blindness and visually impairments that operated for over 50 years."
The latest news and scuttlebutt from around the campfire and across the news wire.
Keep the summer going post-camp with a visit to beautiful Cape Cod where you will network with other camp professionals, share this season's lessons, and explore different facilities. This day includes tours of three varied properties on Cape Cod
The American Camp Association® (ACA), in partnership with KindnessEvolution, is proud to announce Camp Kindness Day, a special day celebrating the practice of intentional kindness that already happens daily each summer at camps.
On Tuesday, July 24, camps across the country will incorporate themes of kindness into their programming, underscoring the important work summer camps do to teach kindness and empathy to children, impacting their lives long after summer camp ends.
Some of the activities camps will do to recognize Camp Kindness Day include camper and staff appreciation events, programming around kindness, letters of appreciation to people at camp, as well as community volunteerism for the homeless, hospitalized, and members of the military.
The American Camp Association and KindnessEvolution are taking a stand for a positive shift in our nation. Focusing on our youth and young adults, Camp Kindness Day will showcase the commitment of the camp community to foster the core values of kindness, compassion, generosity, and care. Follow what camps will be doing for this special day on social media #CampKindnessDay.For more information: Jonathon HouseCommunications ManagerAmerican Camp Association, New England80 Westview Street, Lexington, MA 02421781.541.6080
FOR IMMEDIATE RELEASE
The more things change, the more they stay the same—that famous quip seems to define the summer camp experience. This was expounded up recently in a great article by Maine Summer Camps recently that looked at a few older camps in the Pine Tree State. While technology and modern advancements have influenced camp life in both form and execution, old-familiars still rule the roost.
At the all-girls Camp Wyonegonic, owner and operator Carol Sudduth told the writer that one of the camp's biggest selling points is their "no phones policy" and that "group living skills, the ability to share, respecting and appreciating individual differences, and making friends are all key elements of the camp experience, she says. And while the world is changing, Sudduth says that, as a camp, Wyonegonic is committed to holding onto its primary values." Suddoth also told Maine Summer Camps:
"Women write to say that camp taught them independence, decision-making, and respect for differences. Maybe those things happen at other places,but they certainly do happen at camp.”
Meanwhile, the all-boys Camp Timanous takes a similar approach. Camp Directors Dave and Linda Suitor say that they use technology to allow parents to follow campers via "websites and blogs" (the more things change) while still affirming that campers are not allowed phones (the more things stay the same). Dave Suitor told Maine Summer Camps that "The idea that we’re sort of maintaining our roots is important to us. The things we were doing 100 years ago are more relevant than ever."
A third camp group highlighted in the article was the all-girls Wohelo Camps. Of owner and operator Louise Gulick Van Winkle, the article quoted her as saying:
Camp traditions have endured, she says, even when they thought “kids are not going to stand for this. They wanted things just the same.”
The article closes with a word from Jean McMullan, former camp director for Alford Lake Camp in Hope. It says:
Kids “need love and safety and backing.” Maine’s camp professionals know that will never change.
If you missed the link above, you can give the article a read at mainecamps.org/ways-maine-camps-contribute-to-kids-growth-and-development/
If you have any questions, please contact Kerry Salvo.
Save the date for ACA New England’s Fall 2018 Events!
*NEW* Cape Cod Camp Tours – Thurs., September 13
Pricing TBD. Registration opens in July. A minimum of 20 participants required for tour to run.
Looking for a reason to visit beautiful Cape Cod that you can also call work? Or, looking to get ideas or inspiration from other camps? If so, this day of touring three varied properties on Cape Cod: Camp Burgess & Hayward, Camp Wingate*Kirkland, and Cape Cod Sea Camps with ACA, New England and your camp colleagues might be just the thing for you!
Marketing Deep Dive – Fall Seminar – Fri., October 26
Location, pricing and exact timing TBD. Registration opens in July.
Building experiences that connect consumers to stories, products and movements that resonate, building reverence, and inspiring action.
Join Kelley Freridge, Marketing Director at the Gluten Free Bar (GFB) and American Camp Association Board member, for a day of learning, discussing, and diving deep into your camp brand and marketing strategies to help take your camp to the next level. The seminar takes place on October 26.
Camp Director Round Table Series – Monthly, Tues., October 9 – May 14, 2019
10:30 am – 12:00 pm, 2nd Tues. of the month, Lexington, MA. $325/member; $375/non-member. A minimum of 15 participants is required for the series to be offered.
Come to the table with other seasoned camp directors (6+ years of camp administrative experience required) and well-known camp consultant and advocate Bob Ditter for monthly peer driven discussions on issues of common concern such as parent, staffing, camper, and marketing issues. As facilitator, Bob’s role will be to guide the discussion, provide observations, and offer additional resources to participants. The group will meet monthly at the ACA, New England offices in Lexington, MA, starting on October 9. Space is limited, so register today!