The 2018 Fall Seminar: Marketing Deep Dive is sponsored by
Updated daily by the ACA New England news team, here's the latest scuttlebutt from around the campfire and across the region's news wires.
By Leon Thompson | Burlington Free Press
"Camp Hochelaga, a girls camp in South Hero with a postcard-perfect view of Lake Champlain, was closed for the season on Sept. 27, but the 30-acre campus was abuzz with activity for next summer — and beyond — thanks to FoodScience Corporation, a Williston-based developer and manufacturer of nutritional supplements for animals and humans."
By Kendra Gravelle | The Narragansett Times
"With the nature surrounding Worden’s Pond as their setting and a camaraderie that can’t be matched, some 40 children of cancer patients spent last week at Camp JORI having fun and rediscovering childhood."
The latest news and scuttlebutt from around the campfire and across the news wire.
Keep the summer going post-camp with a visit to beautiful Cape Cod where you will network with other camp professionals, share this season's lessons, and explore different facilities. This day includes tours of three varied properties on Cape Cod
The American Camp Association® (ACA), in partnership with KindnessEvolution, is proud to announce Camp Kindness Day, a special day celebrating the practice of intentional kindness that already happens daily each summer at camps.
On Tuesday, July 24, camps across the country will incorporate themes of kindness into their programming, underscoring the important work summer camps do to teach kindness and empathy to children, impacting their lives long after summer camp ends.
Some of the activities camps will do to recognize Camp Kindness Day include camper and staff appreciation events, programming around kindness, letters of appreciation to people at camp, as well as community volunteerism for the homeless, hospitalized, and members of the military.
The American Camp Association and KindnessEvolution are taking a stand for a positive shift in our nation. Focusing on our youth and young adults, Camp Kindness Day will showcase the commitment of the camp community to foster the core values of kindness, compassion, generosity, and care. Follow what camps will be doing for this special day on social media #CampKindnessDay.For more information: Jonathon HouseCommunications ManagerAmerican Camp Association, New England80 Westview Street, Lexington, MA 02421781.541.6080
FOR IMMEDIATE RELEASE
The more things change, the more they stay the same—that famous quip seems to define the summer camp experience. This was expounded up recently in a great article by Maine Summer Camps recently that looked at a few older camps in the Pine Tree State. While technology and modern advancements have influenced camp life in both form and execution, old-familiars still rule the roost.
At the all-girls Camp Wyonegonic, owner and operator Carol Sudduth told the writer that one of the camp's biggest selling points is their "no phones policy" and that "group living skills, the ability to share, respecting and appreciating individual differences, and making friends are all key elements of the camp experience, she says. And while the world is changing, Sudduth says that, as a camp, Wyonegonic is committed to holding onto its primary values." Suddoth also told Maine Summer Camps:
"Women write to say that camp taught them independence, decision-making, and respect for differences. Maybe those things happen at other places,but they certainly do happen at camp.”
Meanwhile, the all-boys Camp Timanous takes a similar approach. Camp Directors Dave and Linda Suitor say that they use technology to allow parents to follow campers via "websites and blogs" (the more things change) while still affirming that campers are not allowed phones (the more things stay the same). Dave Suitor told Maine Summer Camps that "The idea that we’re sort of maintaining our roots is important to us. The things we were doing 100 years ago are more relevant than ever."
A third camp group highlighted in the article was the all-girls Wohelo Camps. Of owner and operator Louise Gulick Van Winkle, the article quoted her as saying:
Camp traditions have endured, she says, even when they thought “kids are not going to stand for this. They wanted things just the same.”
The article closes with a word from Jean McMullan, former camp director for Alford Lake Camp in Hope. It says:
Kids “need love and safety and backing.” Maine’s camp professionals know that will never change.
If you missed the link above, you can give the article a read at mainecamps.org/ways-maine-camps-contribute-to-kids-growth-and-development/
If you have any questions, please contact Kerry Salvo.
Save the date for ACA New England’s Fall 2018 Events!
*NEW* Cape Cod Camp Tours – Thurs., September 13
Pricing TBD. Registration opens in July. A minimum of 20 participants required for tour to run.
Looking for a reason to visit beautiful Cape Cod that you can also call work? Or, looking to get ideas or inspiration from other camps? If so, this day of touring three varied properties on Cape Cod: Camp Burgess & Hayward, Camp Wingate*Kirkland, and Cape Cod Sea Camps with ACA, New England and your camp colleagues might be just the thing for you!
Marketing Deep Dive – Fall Seminar – Fri., October 26
Location, pricing and exact timing TBD. Registration opens in July.
Building experiences that connect consumers to stories, products and movements that resonate, building reverence, and inspiring action.
Join Kelley Freridge, Marketing Director at the Gluten Free Bar (GFB) and American Camp Association Board member, for a day of learning, discussing, and diving deep into your camp brand and marketing strategies to help take your camp to the next level. The seminar takes place on October 26.
Camp Director Round Table Series – Monthly, Tues., October 9 – May 14, 2019
10:30 am – 12:00 pm, 2nd Tues. of the month, Lexington, MA. $325/member; $375/non-member. A minimum of 15 participants is required for the series to be offered.
Come to the table with other seasoned camp directors (6+ years of camp administrative experience required) and well-known camp consultant and advocate Bob Ditter for monthly peer driven discussions on issues of common concern such as parent, staffing, camper, and marketing issues. As facilitator, Bob’s role will be to guide the discussion, provide observations, and offer additional resources to participants. The group will meet monthly at the ACA, New England offices in Lexington, MA, starting on October 9. Space is limited, so register today!
Yesterday, ACA New England sent out an e-mail with updated information about airport parking on pickup and drop off days for Boston, Portland, and Manchester in 2018. If you have misplaced your e-mail or have questions, please contact Bud@acanewengland.org.
Thank you everything you do in camping. We wish you all the best this summer. And as always, should you have questions, information, requests, etc. regarding airport parking or anything at all, please know we're here for you.
Starting from the shore of Lake Fairlee and finishing as a camp icon, New England-area magazine "Here in Hanover" examined the life of a camp legend Posie Taylor in a recent profile. An American Camp Association New England Presidential Honor award recipient, she spent several stints on the ACA New England Board of Directors and served as the Aloha Foundation's Executive Director for 17 years.
The article covers her lifetime of service, career with the Aloha Foundation, and philosophy toward the camp experience—which she summed up as "Camp is a time and place for social learning and self-discovery."
Bette Bussel, ACA New England's Executive Director, said in the article that "her work for the benefit of camps and ACA New England has had a profound impact on the camping movement." The article was written by Pam Podger and can be found on page 56.
“Camp is a time and place for social learning and self-discovery.”
Camp Kindness Day — July 24, 2018
On July 24 2018, the camp community will be able to participate in Camp Kindness Day – a new event highlighting the practice of intentional kindness that happens every day at American camps. This is our opportunity to demonstrate to the world the great work that camps are doing to teach kindness in engaging, simple, repeatable and high impact ways that live on in the daily lives of campers and staff members when they return home.
ACA is working in cooperation with KindnessEvolution to take a stand for a positive shift in our nation. Focusing on our youth and young adults, Camp Kindness Day will help showcase the commitment of the camp community to fostering the core values of kindness, compassion, generosity and care and integrating those values more fully into every aspect of our society. These values are already part of the fabric of the camp experience. We share the mission for our youth to be nurtured, taught, supported and inspired to grow into our new generation of kind, compassionate, socially-minded, community-oriented citizens.
Camp Kindness Day will allow camps to incorporate into their July 24 programming fun theme-based activities and cooperative games, cool projects and memorable moments which will celebrate the value and impact of kindness.
For more information and resources to help you get your camp involved: #CampKindnessDay page.