Thursday: 1:00 PM - 2:15 PM

The Power of Storytelling: Utilizing Stories for Marketing and Fund Development, Jine Andreozzi
Everyday at camp, we are changing lives. Camp is more than swimming and archery; the real value comes from the life skills and lasting relationships our campers gain. As camp professionals, we already know the value of a summer camp experience, we see it all the time! But how do we communicate that value with our donors and potential camper families? This session will explore ways to collect and share stories (on social media and beyond!) as well as ways to frame the stories to have the most impact. We will take a look at some easy to use tools that will help you share compelling messages without breaking the bank. Come prepared with questions and examples for discussion!

From a Slinky to a Smurf: A Model for Evolving Groups into Communities, Kim Aycock
A group remains only a collection of people unless they are guided on their journey to evolve into a community. This model teaches staff to recognize the stages of group development in various camper groupings, foster growth at each stage through intentional activities, and cultivate the progression from group to community. Equip your staff with ways to establish positive group norms, a framework for communication, and opportunities for teamwork and trust with each camper group.

How to Have One of the Best Camp Leadership Training (LIT, CIT, etc.) Programs in the World, Michael Brandwein
Whether you want to make impressive advancements in an existing leadership training program for your oldest campers or want to start one, this session is for you. Michael, author of Learning Leadership, the number one bestselling book on LIT, CIT, and related teen programs, will demonstrate highly-acclaimed techniques and materials you can use right away to make sure that there is real leadership training going on every day. Boost the value of your program by making teens more than “helpers.” Get them to practice essential skills to use not only at camp but for the rest of their lives.

5 Practical Business Concepts to Help Improve Both Your Camp and Your Life, Jed Buck
This session will explain 5 important business concepts that attendees can use both inside and outside of Camp. It will include several Total Quality Management (TQM) concepts; Proven Time Management Strategies; Effective Goal Setting Techniques; Managing Behavior on the Job (and in the house); and Brainstorming Methodology to get the Most Creative Ideas.

Director Roundtable, Mark Lipof
The purpose of this session is for Camp Directors to get a chance to explore and share information on topics/issue that we all deal with on a regular basis. Staff salaries, Benefits, working with Millennials, special programming, administration, purchasing etc... This is an interactive session where topics of discussion will be chosen at the start of the session by those directors in the room. Session is open to all directors and any year-round assistant directors who would like to join the discussion.

Sticky Situations! Are You Really Ready?, Bob Rojee
This interactive workshop will help you prepare for all the potential “what ifs” that we as camp leaders must be prepared for. You will leave this workshop ready to tackle all the potential sticky situations you may face this summer. We will role play scenarios that could potentially happen at camp this summer and we will talk about policies, procedures, training and other factors that will add to the success of handling these situations. We will also discuss how certain people in our communities may react to these situations and how a proactive approach may influence these outcomes.

How To Fundraise Without Asking for Money, Cliff Simmonds 
Asking for money is a scary proposition for almost everyone. So, why do it? The word "fundraiser" evokes visions of awkward meetings at an overpriced lunch, in an office with a big desk between you and the donor, or across a coffee table in a donor's home. Yikes! During this round table discussion, we will explore ways to engage donors and begin the cultivation process BEFORE you talk dollars. Bring a story of success, an epic failure or a funny anecdote about your interactions with a donor to share with the group. Hopefully, by the end of this session, you will gain confidence knowing that asking for money is more of a conversation than a question. 

Silence Broken: Disclosed Abuse 10 Years Later Commerce Session, Dorcas Tomasek and Katie Johnson 
It is the middle of summer and your phone rings. On the other end, it is an individual sharing that they were sexually abused at your camp 10 years ago. Your mind spins as you begin to imagine your next steps: What’s my next move? Who do I call? How will this affect my camp community? Are there legal obligations? This session will use real case studies to focus on these questions and more as we dig into the legal implications, state requirements, and next steps on the path towards healing. 

Recipes for Success — ACA Accreditation documentation, Nancy Hartmann, Terrie Campbell, and Danita Ballantyne
Discuss ways to prepare your camp's written documentation for your accreditation visit that is meaningful for your camp and shared with your visitor in a clear and efficient manner. We will discuss different methods of how to develop and sustain the ACA Accreditation documentation including paper organization, the ACA My Accreditation Portal, digital/electronic documents, GOOGLE, Drop Box, etc. Come learn and share ideas!

Challenge Course: Confronting Crisis Management at Summer Camps, Edward Szeman, Zac Broomfield, & Keri Person
In 2015 a camper sustained a serious injury at camp. The results to follow changed the trajectory of the camping services branch for summers to follow. This is a 360 degree view of that incident, beginning with the history and cultures of the camp and the incident itself; the impact of the incident on other camping programs; and our attempts to shift culture, practices, and policies in the months and years that followed. We will cover our interactions and experiences with the board, the family, attorneys, insurance companies, and staff; we will discuss internal and external audits performed after the incident; and we will discuss our blind-spots and changes to the way we perceive and evaluate our camps.